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Retailers Thrive in Tracy

28 Dec 2021

The City of Tracy is a regional hub for retail, dining, and entertainment due to its strategic location between the Bay Area and the Central Valley. With the City’s population approaching 100,000, retail continues to be attracted to Tracy which has the highest incomes and per capita sales in San Joaquin County.


Earlier this fall, the arts and crafts retail giant Hobby Lobby opened its doors at the West Valley Mall. Tracy has recently experienced investment by several national retailers, including Crumbl Cookies and Ghirardelli/Lindt Chocolate.

Tracy has also welcomed several local new businesses, including: Bay Boys BrewingHella Pie PizzaLa Dona Taqueria BirrieriaThe Stained CanvasThe Stationand Upscales Catering.


A number of factors contribute to the success of our businesses:


Dynamic access

Tracy is centered in the triangle formed by three major interstate highways: I-205, I-580 and I-5. The City’s smart planning resulted in the creation of freeway-oriented retail opportunities with access to customers in Tracy as well as other communities in the region. I-205 alone supports 152,000 annual average daily trips with expansion efforts in the works.


Rapid population growth

Tracy has experienced significant residential growth over the past 20 years that has outpaced that of the Bay Area. As a result, Tracy has a growing population with increasingly disposable incomes. Tracy’s population has grown 70% over the last 20 years with the University of Pacific forecasting Tracy to add over 32,000 residents by 2040. Retailers frequently seek areas that forecast rapid population growth, as it translates into increased sales from the retailer attraction standpoint.